Marketing Concept and Marketing Segmentation in Practice: Haagen-Dazs
Date Submitted: 12/15/2003 02:39:57
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4116 words)
Category: / Business & Economy / Marketing and Advertising
Length: 15 pages (4116 words)
INTRODUCTION
Haagen-Dazs were the pioneers in the market for creating distinctive and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops but soon distribution expanded
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…ands, Dairy Foods
Liebman, B., May 2002, Frozen Desserts Fatten Up, Nutrition Action Healthletter
Reyes, S., 7th February 2000, Haagen-Dazs Extends Dulce's Reach, Brandweek
Wallace, K., 4th July 2002, Consumer Reports has the Scoop on the Best Ice Cream, Consumers Union of U.S.
WEBSITES
www.haagendazs.com
www.finadarticles.com/cf_0/m0BDW/6_41/59779529
www.finadarticles.com/cf_0/m0813/4_29/85915465
www.finadarticles.com/cf_0/m3301/9_102/79007885
www.hauserbeiten.de/faecher/hausarbeit/bwu/5732.html
www.wral.com/money/1544486/detail.html
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