Marketing Communications in the Travel and Tourism Sector
Date Submitted: 04/28/2004 23:03:29
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2407 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2407 words)
(Q) Giving evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent to which other marketing communications tools are used - or may be used - to complement or indeed replace advertising in certain instances.
Selected Business Sector
For the purpose of this report I have chosen to base my research on the travel and …
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