Marketing Communications Plan for Consumer Electronics
Date Submitted: 09/09/2006 23:27:15
Category: / Business & Economy / Marketing and Advertising
Length: 57 pages (15714 words)
Category: / Business & Economy / Marketing and Advertising
Length: 57 pages (15714 words)
EXECUTIVE SUMMARY<Tab/>6
APPLE COMPUTERS<Tab/>6
MARKETING AND COMMUNICATIONS OBJECTIVES<Tab/>6
TARGET MARKET<Tab/>7
TACTICS<Tab/>8
ACTIONS<Tab/>8
SITUATION ANALYSIS<Tab/>9
HI-FI MARKET<Tab/>9
MARKET SIZE<Tab/>10
FUTURE GROWTH<Tab/>11
BUYER BEHAVIOUR<Tab/&…
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…co.uk
www.apple.com
www.emerald.com
www.esrc.ac.uk
www.guardian.co.uk
www.ifoapplestore.com
www.keytone.com.uk
www.macworld.co.uk
www.macworldextra.co.uk
www.macobserver.com
www.media.guardian.co.uk
www.metro.co.uk
www.mintel.co.uk
www.reuters.com
www.solent.ac.uk
www.statistics.gov.uk
www.tdctrade.com
www.theapplestoremuseum.com
www.thefuturenetwork.plc.uk
www.the-infoshop.com
www.thetimes.co.uk
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