Marketing Communication Plan for "Chocolate Heaven".
Date Submitted: 03/31/2004 02:42:09
Category: / Business & Economy / Marketing and Advertising
Length: 16 pages (4505 words)
Category: / Business & Economy / Marketing and Advertising
Length: 16 pages (4505 words)
Contents
1.0 Introduction<Tab/>2
2.0 Chocolate Heaven<Tab/>2
2.1 The UK chocolate confectionery market<Tab/>2
2.2 Competition<Tab/>3
2.3 Segmentation<Tab/>4
3.0 Objectives<Tab/>8
4.0 Strategy<Tab/>9
5.0. Tactics<Tab/>10
Project: Chocolate Heaven<Tab/>10
6.0 Control<Tab/>11
6.1 Qualitative Methods<Tab/>11
6.2 …
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…as their needs and wants, to improve and update the product, in order to appeal to both existing and potential customers.
7.0 References & Bibliography
*<Tab/>P.R. Smith, Marketing Communications, An Integrated Approach, 3rd Edition, 2002
*<Tab/>P. Kitchen, Marketing communications: principles and practice, 1999
*<Tab/>W. M. DeLozier, The marketing Communication Process, McGraw-Hill, 1976
*<Tab/>Mintel boxed chocolate report December 2002
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