Marketing Channel Strategy
Date Submitted: 03/15/2004 11:39:29
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2189 words)
Category: / Business & Economy / Marketing and Advertising
Length: 8 pages (2189 words)
Marketing Channel Strategy
Our company has recently developed a new line of household cleaning products. As such a team has been selected from within to devise a marketing channel strategy for this new product line. The proposed strategy includes the following:
<Tab/>The marketing channel(s) that will be used to distribute that product and why these channels were selected
<Tab/>Objectives of each channel …
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…onlinetests/ch14c.htm
Wal-Mart Stores, I, (2003). Retrieved May 13, 2004 from:
http://www.walmartstores.com/wmstore/wmstores/Mainsupplier.jsp?BV_SessionID=@@@@1121022501.1084329704@@@@&BV_EngineID=cccfadcldkelmkjcfkfcfkjdgoodglg.0&pagetype=supplier&categoryOID=-10586&catID=-8250&subCatOID=-8882&template=SubCntDisplay.jsp
Wal-Mart Stores, II, (2003). Retrieved May 13, 2004 from: http://www.walmart.com/cservice/aw_partnershipinfo.gsp?NavMode=8#wmsupplier
Wal-Mart Stores, III, (2003). Retrieved May 13, 2004 from http://walmartstores.com/wmstore/wmstores/Mainabout.jsp
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