Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
Date Submitted: 09/10/2006 00:00:17
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (885 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (885 words)
Objective
Roscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a leading provider of Salsa products.
Product Positioning
Roscoe will identify itself with sports fans and market its product as a "Sports" salsa.
<Tab/>Positioning in the U.S. markets will be attained through event advertising and athlete endorsements. …
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…a higher price on our end will indicate a better product to a potential consumer. Coupled with various price giveaways and a successful chef as the creator, our sales should stay consistent.
Conclusion
Roscoe Foods has found an excellent market opportunity within the Salsa industry. Using our strong attack strategy which contains a world-famous chef, sports placement, product giveaways and customer satisfaction testing, Roscoe will quickly brand itself as a leading provider of Salsa products.
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