Marketing Case Analysis - Subway
Date Submitted: 09/10/2006 03:57:32
Category: / Recreation & Sports / Health & Beauty
Length: 2 pages (646 words)
Category: / Recreation & Sports / Health & Beauty
Length: 2 pages (646 words)
By 2001 Subway, reaches 15,000 restaurants worldwide. Subway celebrates the opening of the 100th location in Puerto Rico, the 300th restaurant in Australia and the 1,000th international unit. The 50th restaurant opens in Venezuela and the United Kingdom. The first restaurant opens in France, Oman and Croatia. Subway is named "number one" franchise opportunity by Entrepreneur magazine, winner of the gold award for the sandwich category in the Restaurants and Institutions Choice in Chains Award and receives …
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…Subway Restaurants development plan for about seven years and has proven to be a popular option to prospective and established franchisees. The number of non-traditional locations has grown to more than 3,100.
Fast-food restaurants have a bright future even with the great competition that is present among them. Subway restaurants should continue to push them selves to the new millennium with great confidence and continue to develop new ways to offer great healthy and tasteful foods.
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