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Budgeting for Campbell Advertising Campaign Advertising costs are a completely controllable expense however advertising budgets are the means of determining and controlling this expense and dividing it wisely among departments, lines or services. It helps you to determine how much your advertising should cost including, how much should be invested in making sales grow and how that amount should be allocated. Whereas in budgeting for your advertising campaign you should ask yourself what you can …

…advertisements you think it'll take to get that sales increase. You repeat this process for each of your objectives. When you total these costs, you have your projected budget. Of course, you may find that you can't afford to advertise, as you'd like to. It's a good idea, therefore, to rank your objectives. As with the other methods, be prepared to change your plan to reflect reality and to fit the resources you have available.