Marketing Audit Subway
Date Submitted: 11/02/2002 15:49:30
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2779 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2779 words)
…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…US
OpportunitiesThreats
*Take advantage of health craze - low carb and Atkins items
*Room for growth in the sandwich market
*Introduce breakfast or late night menus
*Expand into non-traditional store locations (i.e. convenience stores, universities and other consumer settings)*Low barriers to entry (low startup costs - many can participate in the sandwich market
*Low profit margins
*Competition who offer similar menu items
*Franchisees vs. franchisers (fight over business control)
Need a custom written paper? Let our professional writers save your time.