Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)
Date Submitted: 06/05/2004 05:47:00
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1601 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1601 words)
Company Description:
GOD is now a fast-growing furniture and furnishings company brand in Hong Kong. They describe them as "More Than Just a Furniture Store". GOD is the phonetic sound of the Cantonese slang "to live better" which a basic human desire all around the world. The founder of GOD - Douglas Young and Benjamin Lau opened the first GOD store at Ap Lei Chau in 1996. Within 2 years, two more shops opened in Central and …
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…with high quality at relatively low prices, IKEA drives tough bargains with its suppliers in order to employ lowest cost suppliers of raw and semi-finished goods from all over the world. IKEA Also, their products developers seek out manufacturers who can produce in the most cost-effective way and designers always work with solutions that result in a low price. This cost-focused supply chain model results in getting the goods with cheapest price and good quality.
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