Marketing Analysis for Visa
Date Submitted: 11/29/2004 16:22:35
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3941 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3941 words)
Executive Summary
A credit card acts as a purchasing tool that enables consumers to make purchases without having to pay the full amount in cash upfront at the time of purchase. Credit cards also offer consumers with cash in advance service when they withdraw money from the ATM machine. However, the level of interest rate applied to all purchases will depend on each consumer's bank or financial institution and type of account. In market for …
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…Student" to target the younger segment. Promotion is the main aspect of the VISA's present marketing strategy that we would suggest to change. We often hear that VISA credit cards are the most trusted and ubiquitously accepted cards in the world. The efficient operational management in conjunction with successful strategic expansion have placed and will continue to position VISA alongside Microsoft and Coca-Cola as one of the most popular big brand names of the world.
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