Marketing Analysis - KFC
Date Submitted: 03/29/2004 02:07:29
Category: / Business & Economy / Marketing and Advertising
Length: 35 pages (9579 words)
Category: / Business & Economy / Marketing and Advertising
Length: 35 pages (9579 words)
Introduction
KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over …
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Secondary research
*governments - departments of commerce, agriculture
*international organization, united nations' yearbook, world bank's world atlas
*service organizations, banks, accounting firm
*trade associations, world trade clubs, chambers of commerce
*directories & newsletters, provide background information on firms & specific international issues
*electronic information services, databases on the internet and others such as the national trade data bank provide a wealth of historical & current trade information
*other firms, information about their experience
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