Marketing 21
Date Submitted: 10/03/2004 15:35:58
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3239 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3239 words)
TROY'S ASSIGNMENT
Index
page
1 Cover page
2 Index page
3-8 Part 1 - The macroenvironment
8-14 Part 2 - The marketing mix
15 Bibliography
INTRODUCTION
Within this report the macro-forces of an industry will be analysed, continuing on to compare
the marketing mix of two organisations within that industry. All organisations - with their
suppliers, customers, competitors, and publics - have a macroenvironment. This environment
consists of macro forces that act on and affect the organisation and are generally …
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…decisions or failing in one of these four key areas of the marketing mix, either organisation
could have caused their own downfall.
BIBLIOGRAPHY
A. Buckley, The Essence of Marketing, Prentice Hall International, U.K, 1993
A. Hutchings, Marketing, a Resource Book, Pitman publishing, Great Britain, 1995
G. Lancaster & P Reynolds, Marketing, Macmillan Press Ltd, London, 1998
P. Kotler, G. Armstrong, L. Brown & S. Adam, Marketing, Prentice Hall, Australia, 1998
www.cocacola.com
www.pepsi.com
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