Marketing
Date Submitted: 09/09/2006 23:56:04
Executive Summary
Table of Content
Executive Summary<Tab/>2
Table of Content<Tab/>2
Introduction<Tab/>2
1.0 Environmental analysis<Tab/>2
1.1 Macro - environment factors<Tab/>2
1.1.1 Demography<Tab/>2
1.1.2 Economic conditions<Tab/>2
1.1.3 Social and cultural trends<Tab/>2
1.1.4 Political and legal forces<Tab/>2
1.1.5 Technology&
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of Statistic 2002, Australian Wine and Grape Industry, Cat no. 1329.0, ABS
Australian Bureau of Statistic 2002, International Accounts and Trade, Feature Article - Australia's Trade in Wine, Cat no. 11211, ABS
Australian Bureau of Statistic 2002, Record Year for Wine and Grape in 2000, Cat no. 1329.0, ABS
Edwards, F. (1989). Marketing Wine from Small Wineries: Managing the Intangible, International Journal of Wine Marketing. Vol. 1. No. 1.
Australian Wine and Brandy Producers Association, Submission to the Commonwealth Government of the Taxation of Wine 1999
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