Marketing
Date Submitted: 07/20/2000 09:55:31
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2870 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2870 words)
Executive Summary:
The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.
I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).
By this process, I find out: Marketing is a very important tool for company to win the …
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…J, Ostrom L.L, Rowe K.L, Schlacter J.L, Schmidt A.H, Shrock D.L.,(1995), Marketing-An Environmental Perspective, USA.
<Tab/>Jobber. David, (2001), Principle And Practice of Marketing,
<Tab/>Kotler P, Brown L, Adam S, Armstrong G., (2003), Marketing 6th Edition, NSW. Australia.
<Tab/>R.Wilson & C.Gilligan., (1997), The Environment of Marketing, Sydney.
<Tab/>http:// www.oral-b.com (07/05/2004. 21:17)
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