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4. Market segmentation strategies 4.1 Market segments of passenger motor vehicles Passenger Motor Vehicles can be segmented in various ways according to five major segmentation variables including geographical, demographical, psychological, benefit and behaviourial. The traditional way of segment the car industry is shown below: Mini<Tab/><Tab/><Tab/><Tab/><Tab/> (e.g. Nissan Micra, Seat Marbella) Small&…

…this section, the design of the cars is very important and attracted to more and more customers' attention. Therefore nearly all the big companies are have product in these segments. The long-term growth of this segment is secure due to changes in the lifestyle and an in-crease in discretionary income. This segment is based heavily on psychographical factors. People in this segment tend to be ambitious, stylish, and sporty. They seek excitement, thriller and passion.