Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
Date Submitted: 08/21/2001 23:58:50
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2646 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2646 words)
Introduction
Marketing research comprises one of the most important and fascinating facets of marketing (Malhotra and Birks (2003: p2)). "It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective" (Malhotra and Birks (2003: p6)).
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…enthusiasts prepare to meet Nokia's N-Gage', RCR Wireless News, 22(40)
Reinhardt et al (2003) 'Nokia's Big Leap', Business Week, (3853)
Ball (2003) 'What's it like to be N-Gage'd?', Electronics Weekly, (2127)
Wahl (2003) 'Nokia N-gages Nintendo', Canadian Business, 76(22)
Datamonitor (Nov 2003) 'Sony Ericsson Mobile' Company Profile, www.datamonitor.com [Accessed: 03/02/2004]
Pyke (2003), 'Getting the most out of your qualitative research', Marketing Magazine, 108(32)
Dolan & Ayland (2001) 'Analysis on trial', International Journal of Market Research, 43(4)
Key Note
Market report (2003), 'Mobile Phones', Key Note
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