Market evaluation of China
Date Submitted: 09/10/2006 01:06:48
Category: / Science & Technology / Transportation
Length: 7 pages (1898 words)
Category: / Science & Technology / Transportation
Length: 7 pages (1898 words)
China, with a population of more than one billion people, is a country full of marketing potential. With so many possible consumers, it would seem like any product could reach its target audience. However, with a country so rich in history and culture, there are many factors to be considered by marketers. Some of the most important and influential elements (the currency system, market agreements, and environmental factors of the country) must be further examined.
…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…This is exactly what any company entering the Chinese market should focus on. By keeping disputes to a minimum, your company's success in the Chinese market is that much more probable.
Sources:
Barclay, Reg. China's Market Potential is Tantalizing. 2003
Journal. 1996. http://forestnet.com/archives/feb-mar96/china.htm
Barme, Geremie R. In The Red. New York: Columbia University Press, 1999.
"China and Hong Kong: One Country Two Markets." FAS online. 13 Dec. 1999.
"China" CIA World Fact book. 2000. 19 Mar. 2002
Need a custom written paper? Let our professional writers save your time.