Market Entry Methods
Date Submitted: 09/10/2006 01:16:54
Introduction
Organisations have a choice of a wide range of market entry strategies in order to expand their operations internationally. The mode of entry into an international market is a reflection of the relative importance assigned to the following criteria:
<Tab/>The level of control the organisation wishes to exercise over its interests/concepts overseas
<Tab/>The amount of resources it is willing to commit to international
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be the possibility of friction between the parties in relation to matters of financing, profit sharing and control.
Procedure for choosing the most appropriate foreign market entry strategy
Market entry/development objectives
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Rank ordering of objectives
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Evaluation of alternative entry strategies against objectives
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Overall ranking of alternatives
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Entry mode costs
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Reassessment of entry mode strategy with increasing internationalisation
(internationalgrowth.org)
Appendices
International Marketing: Strategy Planning, Market Entry & Implementation
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