Manchester United the brand
Date Submitted: 09/10/2006 05:59:33
Category: / Business & Economy / Companies
Length: 8 pages (2291 words)
Category: / Business & Economy / Companies
Length: 8 pages (2291 words)
Executive Summary
Football is a religion and Manchester United is the preacher of this religion. It has a cult
following of over 50 million all over the world. The fan base spans several generations.
Manchester United is just not a football club that aims at winning matches on the pitch
but is an extremely well organized corporate entity that believes in exploiting its brand all
over the globe. The club has been through many ups and …
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…national team has done well in the international arena and is the centre of
attention
A brand as big as Manchester United looks towards building a long lasting emotional
relationship with its fans. This not only generates revenue but also helps the brand to
increase its fan base by "word of mouth" marketing. If the club looses the tournament it
may very well loose this advantage. The clubs decision of not visiting Australia may give
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