Maketing strategy "PEPSI IN CHINA"
Date Submitted: 07/10/2004 14:48:07
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1281 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1281 words)
Pepsi in China Pepsi, with a global business turnover of $29.292 billion, ranked 92 among the Fortune 500 and first among all beverage makers in 1997. The major product of the company--Pepsi Cola -- is enjoying an increasing popularity among young consumers all over the world.
The progress Pepsi has made in China is even more impressive. According to the latest report the China Light Industry Association, Pepsi's sales volume increased by 25% in 1999, far exceeding its rivals in terms …
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…low-price strategy, Pepsi also offered "One-month Account Sales," "Free Sightseeing," "Quarterly Lotteries" and "VCD Prizes" to its dealers. As to the salespersons, Pepsi borrowed the idea of "sales group" from insurance companies and encouraged the spirit of teamwork. The bonus a salesperson can get is directly connected to his or her sales volume. Everyone who has fulfilled more than the quota assigned will be awarded an amount of cash and prizes for the in efforts.
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