Macmillan Cancer Relief: Advertising Campaign
Date Submitted: 09/10/2006 03:25:48
Category: / Literature / North American
Length: 18 pages (4915 words)
Category: / Literature / North American
Length: 18 pages (4915 words)
Macmillan's help is at hand
Although the government has increased its investment in primary cancer treatment, patients still face difficulty accessing benefits. Macmillan Cancer Relief believed it was time for a campaign to tackle the financial hardship of patients.
Macmillan hired your agency to design the campaign and supplied you with the following objectives.
Objectives
To generate publicity and to highlight benefits such as disability allowance.
To drive traffic to the campaign website and hotline.
…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…Promotion and Integrated Marketing Communications. Thomson Learning
White, R., (2000) "Advertising", 4th edition, McGraw Hill, Glasgow.
Williams, A. (2005) Contemporary Advertising. Boston, Mass : McGraw-Hill.
Yvonne, M. (2002) The practice of market and social research: an introduction. Harlow: Financial Times Prentice Hall, 2002
Journals:
One-fifth of women still not checking for breast cancer, Practice Nurse, 09536612, 11/12/2004, Vol. 28, Issue 8
Websites:
http://en.wikipedia.org/wiki/Macmillan_Cancer_Relief
http://www.promo.lbc.co.uk/events/coffee_morning/
www.motto.com/glossary.html
Need a custom written paper? Let our professional writers save your time.