Lord Stow Bakery Case
Date Submitted: 12/25/2004 06:51:10
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2394 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2394 words)
LORD STOW'S BAKERY Background Time Line of Events 1979<Tab/>Andrew Stow arrived in Macau from England. Started working for a pharmaceutical company and then for Hyatt Hotel.
1988<Tab/>Andrew married Margaret Wong, a local Macanese.
1989<Tab/>Andrew opened the first Lord Stow's Bakery in Coloane Island.
1992<Tab/>First branch - coffee shop - opened in the business district of …
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…and protection; one has to check if there are any within the region.
*<Tab/>Sales management. Having a sales team is very crucial in running international business. The company's sales force represents the major alternative method of organizing a company for foreign distribution.
*<Tab/>Franchising/Licensing. These are options one can use in expanding globally. Again, planning is crucial so that one can manage franchisees/licensees better.
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