Line Extensions and Product Modifications.
Date Submitted: 12/12/2004 21:30:04
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (435 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (435 words)
Line Extension Campbell's Soup at Hand Soup Sippable, Portable, Microwavable Campbell's Sout at Hand is a new way to eat right when you're on the run. Now people can enjoy sippable soup, anytime, anywhere. Four soups are currently available in sippable, heat-and-go microwav able cups. Plus, seven new flavors coming in August.
This new addition to Campbell's soups is closely related to the existing product line, but it is designed specifically to meet different needs …
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…are currently available, which include, chicken, pork and meat.
Although this would presumably fall under the Line Extensions heading, Campbells's has altered the taste, texture, smell, and appereance of their new product, when compared to their other products, which would fall under an Aesthetic Modification. Also by using the "home cooked" line, customers will consider it a maybe healthier alternative to the "Hamburguer Helper" line of products, which seems more often a less nutricious choice.
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