Levi's marketing strategy in relation to Type I Jeans model.
Date Submitted: 12/27/2004 13:08:25
Category: / Business & Economy / Marketing and Advertising
Length: 13 pages (3662 words)
Category: / Business & Economy / Marketing and Advertising
Length: 13 pages (3662 words)
The Marketing Plan.
1. Executive summary.
2. SWOT analysis.
3. Objectives and issues.
4. Marketing strategy.
5. Marketing mix - 4 P's - product, price, place, and promotion.
6. Action programmes.
7. Appendices.
1. Executive summary.
1. Analyse Levi's targeting of the jeans market with respect to:
- product
- price
- place
- promotion
2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market segmentation and promotion appeal.
3. Analyse and comment on the strategy of Levi's …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…
Need a custom written paper? Let our professional writers save your time.