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Southwest Airlines began operating in 1971 with only four planes and serving three cities. Now they have over 2100 flights per day, carry over 44 million passengers a year, and are the fifth largest airline company in America (Southwest Airlines, 2004). In their 33 years of business they have been awarded numerous awards for the best airline in the business, and are currently the highest profit showing company in the industry (Stanley, 2003). Much of Southwest Airlines' success is due to …

…SWA. Retrieved July 25, 2004, from the Southwest Airline's Website at: http://www.southwest.com/ Southwest Airlines (2004). Southwest Airlines Spanish-Speaking Customers Can Now Make Their Online Flight Reservations in Spanish. Retrieved July 29, 2004, from the Southwest Airline's Website at: http://www.southwest.com/ Southwest Airlines (2004). SWA Fact Sheet. Retrieved July 27, 2004, from the Southwest Airline's Website at: http://www.southwest.com/ Stanely, R (2002). Foundation on Entrerprise Development. Retrieved July 22, 2004 from Fed.org's website at: http://www.fed.org/onlinemag