Language in Advertising
Date Submitted: 09/10/2006 03:32:13
Category: / Literature / North American
Length: 4 pages (1088 words)
Category: / Literature / North American
Length: 4 pages (1088 words)
The wide use of advertising has created a special style of English--advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects.
As a means to disseminate information, advertising English must be compact, vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite different from common English.
The function of …
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…product; business advertising, on the contrary, needn't put much effort in attracting its readers, its words are more practical; service advertising has the similar feature as consumer advertising in the use of words, but the former describes more about its product in some imaginable way; public interest advertising is a nonprofit action, which however still needs to attract readers' attention, tries to strike the reader in emotional way and urges them to take action immediately.
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