Essay Database

LOCTITE 1)<Tab/>What is Loctite's distribution strategy? What are the different distribution channels which are used by Loctite? Loctite's distribution strategy is to reach a worldwide sale capability in the chemical adhesives industry. Loctite wants to offer a full range of sealant and adhesive products which meet the different needs of its customers. The company provides a great support to distributors, training the distributor's salespeople, demonstrating new products in seminars, and …

…expected for that distributor has to be clarified. Loctite's P.R.C joint venture should meet with the distributor so they could specify a price range where both of the companies could make a better profit. Both companies have to analyze the market penetration so it is not penalized because of high prices, and neither the quality because of price war between those two seller companies. And Loctite should start to sell in China market.