KOTAK MAHINDRA BANK
Date Submitted: 02/02/2004 23:37:35
Category: / Business & Economy / Marketing and Advertising
Length: 41 pages (11265 words)
Category: / Business & Economy / Marketing and Advertising
Length: 41 pages (11265 words)
Importance of Unique Selling Proposition
A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor.
If you don't honestly believe you can deliver on your USP, pick another one to build your business on. Just be sure it's unique and that you can fulfill it.
Remember, the USP is the nucleus around which you will build your success, fame, and wealth, so …
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…amp;lt;Tab/>500(per month)<Tab/>Free<Tab/>Charged<Tab/>Yes<Tab/>Charged<Tab/>Free
Analysis
Objective: Comparing the features of CITIBANK with KOTAK MAHINDRA BANK
<Tab/>Non-maintenance charges are very high
<Tab/>Customer has to maintain a monthly balance, whereas in KOT
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