Introduction to international marketing management
Date Submitted: 09/10/2006 06:03:24
Category: / Business & Economy / Companies
Length: 10 pages (2797 words)
Category: / Business & Economy / Companies
Length: 10 pages (2797 words)
It is often argued that benefits of trading in domestic markets far out-weigh the risks involved in conducting business overseas.
Discuss citing specific "real life" examples to support your argument.
In the past two decades, world trade has expanded. Nations are much more affected by international business than in the past. The volume of international trade is an indicator of the economic interdependence of nations. The share of international trade in world economic activity has …
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…amp;amp; Sons.
Gerald Albaum, Jesper Strandskov and Edwin Duerr (2002: 4th Ed.) International Marketing and Export Management Prentice Hall.
Michael R. Czinkota and Ilkka A. Ronkainen (2001: 6th Ed.) International Marketing Harcourt.
Masaaki Kotabe and Kristiaan Helsen(2001 2nd Ed) Global Marketing Management. John Wiley & Sons, Inc Michael J. Baker (1999 4th Ed) The Marketing Book Butterworth Heinemann.
Vern Terpstra (1993 3rd Ed) International Dimensions of Marketing Wadsworth Inc
Subhash C. Jain (2001, 6th Ed) International Marketing South-Western
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