Introduction to Marketing Study Notes for Test
Date Submitted: 09/09/2006 23:30:53
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (832 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (832 words)
Marketing Study Notes
Target Market - to whom will you target the product.
Developing Starategic Marketing Plan
- identify, evaluate & select the market
- when market is selected, develop & implement a Marketing Program designed to target choosen market.
Market - people with willingness to purchase and authority to buy.
Types of Markets:
CONSUMERR GOODS - products & services purchased by consumer for personal use.
INDUSTRIAL GOODS - products purchased to …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…segments;
ELDERS:
Rational Traditionalists (stability & security)
Extroverted Traditionalists (Religiosity & Family)
Cosmopolitan Modernists (Global World-View, Respect for Education, Desire for innovation)
BOOMERS
Autonomous Rebels (Freedom, Individuality, Education)
Anxious Communitarians (Family, community, duty, respect)
Connected Enthusiasts (family, hedonism, gratification)
Disengaged Darwinists (Nostalgic about past)
GENERATION X
Aimless Dependents (independence)
Thrill-Seeking Materialists (Money, recognition, respect, admiration.)
New Aquarians (Ecology, Hedonism)
Autonomous Postmaterialists (Freedom, Respect for Human Rights)
Social Hedonists (aesthetics, hedonism, sexual permissiveness, gratification)
Need a custom written paper? Let our professional writers save your time.