Internet Marketing
Date Submitted: 09/21/2004 05:27:04
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1398 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1398 words)
"Internet marketing is nothing more than another aspect of channel promotion management within the marketing mix."
In the early 90's, Tim Berners-Lees developed an Internet based global information initiative and released it to the Internet Community. It didn't take long and the World Wide Web (WWW) began to bloom. Companies were being told incessantly that they needed to be on the web. So companies soon began to create a web presence by using some clipart …
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…Wesley 1997
Ecommerce Handbook
Tim O'Brien
Published by : Tri-Obi Productions 2000
Effective Marketing - Creating & Keeping Customers
William G Zikmund & Michael D'Amico
Published by West Publishing Co 1995
Emarketing 2nd Edition
Judy Stauss & Raymond Frost
Published by Prentice Hall 1999
Readings
A New Marketing Paradigm for Electronic Commerce
Donna Hoffman & Thomas Novak
Marketing in Hypermedia Computer Mediated Environments : Conceptual Foundations
Donna Hoffman & Thomas Novak
Is the Internet Changing the logic of Marketing?
M Brannback
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