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Introduction Today's world corporations must deal with all kinds of restrictions concerning entering foreign countries. Marketers and finance managers play a key role when it comes to making decisions concerning entering a foreign country and managing worldwide money matters. It is extremely important for international marketers to possess insight into multinational finance and accounting functions, because traditions are heterogeneous from one country to another. This case contains a problem concerning two companies who come from …

…have the total control of the negotiations. He should study Japanese culture in business to be prepared for any surprised act on behalf of the Japanese. He should also consider whether there are more Japanese companies who are more willing to negotiate with them. Since he has learned from his mistakes with the first Japan company he could be prepared to negotiate with another Japan company if the agreements do not go through with them.