Integrated Marketing Communications (IMC) and Marketing Comparison
Date Submitted: 09/10/2006 05:17:11
Category: / Society & Culture / Environment
Length: 4 pages (1052 words)
Category: / Society & Culture / Environment
Length: 4 pages (1052 words)
Introduction
Integrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards delivering the same united message and reaching …
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…for some of America's most recognized brands and companies.
References:
The Foundation Center. "What is cause-related marketing?". 2006.
http://fdncenter.org/learn/faqs/html/cause_marketing.html
Dana Gray, MS, APR. University of Phoenix, Tulsa Campus.March 7, 2006. DQ response.
Carter McNamara, MBA, PhD, Copyright 1999, Authenticity Consulting, LLC. Strategic
Planning (in nonprofit or for-profit organizations)
http://www.managementhelp.org/plan_dec/str_plan/str_plan.htm
Susan Solomon | July 28, 2004. Brand Journalism: A Field Day for Web Marketers
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