Innovation is the key to product progress. How does a consumer make his or her decision? Model of consumer decision making? What is innovation? What is product progres?
Date Submitted: 10/29/2004 15:54:01
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1351 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1351 words)
"Innovation is the key to product progress."
As marketers we must understand that the success of any product lies in the consumers that use it. If the consumer is not satisfied then the product will eventually disappear. Consumer behaviour is an essential tool in developing tactics. It helps the marketer understand what the consumer wants and how he makes his decisions.
Forming of consumer behaviour
The consumer:
THINKS SPEAKS ACTS BELIEVES BEHAVES.
The behaviour of …
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…week and in the same week the Sony T100 was also launched; the next week Nokia's 6610i was launched and Samsung's latest mobile was too. Each of there launched mobiles have varying features, for ample, SMS services, Chat capabilities, 24hr Standby Facilities and even built in cameras.
This shows that innovation is predominate in many, many products and so it is essential too, because it is the driving force for consumers to buy these products.
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