Ikea.com (overview on the company)
Date Submitted: 09/09/2006 22:47:23
Category: / Business & Economy / Marketing and Advertising
Length: 28 pages (7594 words)
Category: / Business & Economy / Marketing and Advertising
Length: 28 pages (7594 words)
Table of Contents:
Executive Summary<Tab/>2
Purpose and scope of document<Tab/>2
Methods<Tab/>2
Results and Conclusion<Tab/>2
Recommendations<Tab/>3
Ikea<Tab/>4
Case Overview<Tab/>4
Why do people shop on the Internet?<Tab/>5
Costumers<Tab/>5
Identification of value to …
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…ikea.com/corporate/work/index.html
http://www.business-ethics.org/primer.asp
http://www.ikea-group.ikea.com/corporate/PDF/Brochure.pdf
http://www.ikea.co.uk/ms/en_GB/privacy_policy/privacy_policy.html
http://news.com.com/2100-1017-245372.html?legacy=cnet
http://news.com.com/2100-1017-237937.html?legacy=cnet
Personal Quotes
Davies, Gary, professor of corporate reputation at Manchester Business School
Göran Nilsson, UK's managing director of IKEA
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