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1. INTRODUCTION 1.1 DEFINITION Advertising is any paid form of non personal presentation of idea, goods, or services by an identified sponsor. 1.2 BENEFITS OF ADVERTISING 1.2.1 ECONOMIC BENEFIT OF ADVERTISING Advertising can be a useful tool for sustaining honest and ethically responsible competition that contributes to economic growth. 1.2.2 BENEFITS OF POLITICAL ADVERTISING Advertising contribute to democracy by informing people about the ideas and policy proposals of parties and candidates, including new candidates whose are not previously known to …

…amp;lt;Tab/>Creative strategy in advertising, Jewler& Drewniany, Wadsworth.com, Seven Edition. 7)<Tab/>Introduction in poetics of advertising, D.R Jameel Abd majeed, qubaa House, 2001. 8)<Tab/>Advertising is arts and creasy, D.R Ashraf Saleh, Gareeb House. 9)<Tab/>Planning for advertising, D.R Abd Rahman bin Hamoud, radmac, second Edition. 10)<Tab/>Al-Muwatta, Kitab al-shriba 42.5.12.