INDIAN OIL CORPORATION
Date Submitted: 07/18/2004 13:33:34
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3916 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3916 words)
A Giant Is Born
IndianOil was incorporated on June 30, 1959 under the name and style of Indian Oil Company Ltd. Upon merger with Indian Refineries Ltd. on September 1, 1964, the name of the company was changed to Indian Oil Corporation Limited.
IndianOil has its Registered Office at:
IndianOil Bhavan
G-9, Ali Yavar Jung Marg
Bandra (East)
Mumbai - 400 051, India
Guwahati Refinery, the first public sector refinery of the country, was built with Romanian collaboration and was inagurated …
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…between IndianOil and IBP in marketing operations as well as in several joint ventures, will further add value to the acquisition.
Between 1997 and 2002, IndianOil invested over Rs.1,000 crore in the upgradation and modernisation of over 1,200 petrol stations. In 1997, over 85% of IndianOil's petrol stations were owned and operated by dealers. At present, this is down to 60%. The balance is either company-owned-company-operated or company-owned-dealer-operated. This is a major marketing manoeuvre achieve in a short span of time.
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