How to turn a tourist based retail store into an international business
Date Submitted: 09/20/2003 11:03:53
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2732 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2732 words)
Introduction Everybody knows that Hong Kong is a "shopping paradise" in the eyes of tourists. However, many tourist-based discount stores have been regarded as the "gimmick" business and seldom gain the attention of general public. With very little chance to succeed, Simon Kwok parlayed a 40 square feet counter into a multimillion-dollar global cosmetics empire, the SA SA INTERNATIONAL HOLDINGS LIMITED. The purpose of this report is to analyze the path to foreign markets and the …
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…China, Korea, Japan and the Philippines. By then, their business to consumer market will still be accounting for more than 50% of revenue and profit, but they will extend to the business to business market which will be adding very significant value.
References 1. "Hong Kong's Cosmetics and Toiletries Industry", Profiles of Hong Kong Major Manufacturing Industries, 5 September 2001, HKTDC 2.Http://www.sasa.com Appendix A - Sa Sa International Group's business network Appendix B - Interview information
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