How can Dell use price to increase its market share?
Date Submitted: 08/22/2004 10:17:57
With an increasingly saturated market in the U.S., Dell is faced with several opportunities for growth through product, service, and international expansion. With growth opportunities in both the storage and server markets, Dell must consider the advantages and disadvantages of penetrating deeper into those arenas. Dell must increase market share in areas outside of the United States, where the computer industry is still rapidly escalating. By placing the primary focus on international expansion and
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
to use this approach to stay highly competitive in the industry. Under Michael Dell's leadership, Dell has cemented its place in the industry and has set its sights at being number one in the entire computer hardware industry.
Reference:
www.dell.com About Dell; News Room: latest news and archives.
www.ingenta.com Journals; "Managing Service Quality", Volume04 Number 02, 1994
www.web.mit.edu
www.cbs.marketwatch.com TV/Radio; Executive Interview; Michael Dell Answers Questions.
Need a custom written paper? Let our professional writers save your time.