How Children and family affect consumer behavior. The influence of children on purchase desisions.
Date Submitted: 07/20/2003 22:04:19
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3256 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3256 words)
In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to …
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Rummel, Amy, John Howard, Jennifer M. Swinton, and D. Bradley Seymore. "You can't have That!" A Study of reactance effects and children's consumer behavior. Journal of Marketing Theory and Practice; Statesboro; Winter 2000.
Walsh, David. "Kids R The Target." Innerself Magazine. <www.innerself.com>.
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