Hilton Hotels Case Study One Situation Analysis
Date Submitted: 09/10/2006 05:31:37
Category: / Social Sciences / Communication Studies
Length: 9 pages (2571 words)
Category: / Social Sciences / Communication Studies
Length: 9 pages (2571 words)
Introduction
The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the use of secondary resources for support of opportunities for the Hilton Hotels.
During the early 1990's, the Hilton Hotels decided to move heavily into gambling. This …
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…April 13, 2006, from EBSCO database.
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