Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.
Date Submitted: 11/12/2004 20:37:34
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1189 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1189 words)
As many enthusiasts may describe it, the pride of owning a Harley-Davidson is the pride of owning an 'American Icon'. Harley-Davidson's (HD) positioning strategy can best be defined by its mission statement: "We fulfill dreams through the experience of motorcycling- by providing to motorcyclists and to the general public an expanding line of motorcycles, and branded products and services in selected market segments." Now in its 100th year, however, the ideal of owning an 'American …
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…of understanding the functionality of the marketing plan is the feedback involved from the consumer. To comprehend why or why not a certain aspect of the marketing mix is working, consumers of the product must be allowed to give their input. Continual and efficient uptake of data from the customer, whether through surveys or questionnaires or any other technique is critical in order to see whether the marketing plan implemented is working accordingly as planned.
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