Harley-Davidson
Date Submitted: 09/09/2006 22:50:31
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (936 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (936 words)
OVERVIEW/PROBLEM STATEMENT
The following are the problems of Harley Davidson
1. Declining market
2. Poor economic climate
3. Competition from Japanese manufacturers
4. Poor quality of products
5. Young Generation not buying the product
COMPANY PROFILE
The Davidson brothers, William D., William S., Walter and Arthur founded Harley Davidson, Inc. in 1903. In the first year, only three motor cycles were produced. In 1904 production increased to eight motorcycles. Company present office is located at Juneau Avenue in Milwaukee, USA. In 1907 …
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…For example, they raised funds for the fight against neuromuscular disease, and the employees were encouraged to volunteer and become involved in charitable organizations.
« Largest motor club in world as the largest motorcycle club in the world, Harley Owner Group offers their customers¡¦ organized opportunities to ride. By doing so, they strengthen the relationships among members, dealers, and employees.
« Healthy growth of revenues
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