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Gender Differences and Persuasion: The Times, They Aren't a Changin' Although women's roles have changed drastically, particularly within the past 40 years, women "are perceived negatively when they try to be direct, assertive, and forceful." Unfortunately, this forces women to have to work harder then men in order to be taken seriously. As a male, gender differences in persuasion are an important consideration that I should take into account in the future when dealing with women, …

…found that women were more easily persuaded then men. Today, researchers have gone back through past findings, only to learn that earlier test were biased. In fact, the line between men and women, and the persuadability of each, is quite marginal. The lines are becoming more and more blurred with each and every step we all take. Just as social inequality has come leaps and bounds since the 1960's, gender inequality is making similar strides.