"Gender-Pitched Advertising"
Date Submitted: 09/27/2002 21:56:59
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (600 words)
Category: / Business & Economy / Marketing and Advertising
Length: 2 pages (600 words)
"Gender-Pitched Advertising"
In today's consumer-oriented society, ad agencies often ask "What makes an effective ad for a man or for a woman?" Gender has been and continues to be one of the biggest factors in advertising and marketing. Gender is frequently used as a basis for segmentation for a significant proportion of products and services. To successfully implement such segmentation, marketers and advertisers need to understand how men and women process marketing information, judge products, …
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…advertisements directed toward women."(Barhtel 150) Aside from the advertisers themselves, there's nobody who cares as much about the imagery in advertising as those who find themselves stereotyped or rendered invisible by it.
Works Cited
Putrevu, Sanjay. "Implications for Advertisers". Academy of Marketing Science Review. 2001. http://www.amsreview.org/articles/putrevu2001.pdf
Barthel, Diane. " A Gentleman and a Consumer". Signs of Life in the USA. 3rd ed. Eds. Sonia Maasik and Jack Solomon. Boston: Bedford, 2002. 149-159.
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