Forecasting Market Demand.
Date Submitted: 12/30/2003 09:16:39
Forecasting Market Demand
ListenSoft
Simulation I
Accurately forecasting market demand is one of the most difficult and important things to do as a marketer. It is about generating numbers out of expectations, opinions, statements, prior patterns, and a host of other subjective elements.
Marketers use a lot of tools and techniques to forecast market demand for their products. ListenSoft is software that translates spoke commands into written text and computer actions without using the keyboard.
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challenge comes undeniable. Going with price sensitivity analysis is the best approach to win the competitive marker
ForecastActualpriceProfit
215000 units220175 units$225.007.74%
What we have to remember is that demand forecasting is not an easy task. There are no certainties and barriers. Demand forecasting is more than just number crunching. To support our judgment we have to regularly adjust the demand estimate if market conditions change and/or new information become available. The flexibility is the answer.
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