Factors to Website Success
Date Submitted: 09/09/2006 22:45:14
Category: / Science & Technology / Computers and Cybernetics
Length: 3 pages (722 words)
Category: / Science & Technology / Computers and Cybernetics
Length: 3 pages (722 words)
11/19/2004
Karin Bean
CSI 253-74DCE
Assignment IV
FACTORS CONTRIBUTING TO A WEBSITE'S SUCCESS
A business has to understand consumer behavior; advertise and target the right group of consumers; foster customer loyalty; provide excellent personalized customer service and maintain a dynamic website.
Understanding consumer behaviors assists businesses in choosing the appropriate marketing and advertisement strategies. Consumer's behavior is influenced by environmental factors such as social variables, (friend's family members, coworkers and the current trend), cultural/community …
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…gt;What is my total opportunity for each store and the entire chain?
Amazon.com offers Web-Services and software packages
Example:
*<Tab/>automatically manage inventory
*<Tab/>generate order reports
*<Tab/>submit refunds in large quantities
*<Tab/>download competitive pricing information
REFERENCES
http://www.acnielsen.com/roles.htm , November 19, 2004
Amazon.com, November 19, 2004
Efraim Turban, David King, Introduction to E-Commerce, Chapter4
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