External and Internal factors at Sony Ericsson.
Date Submitted: 09/10/2006 01:57:19
Category: / History / War & Conflicts
Length: 6 pages (1628 words)
Category: / History / War & Conflicts
Length: 6 pages (1628 words)
Sony Ericsson
In 2001 telecommunications leader Ericsson and the Sony Corporation joined forces to establish Sony Ericsson Mobile Communications. Because of this joint venture, Sony Ericsson recognized sales of over seven billion dollars in the first year. This was mainly because the combined mobile phone business company now offered a range of mobile communication products that went far beyond the simple mobile phone technology of its time.
Marketing
Marketing, more than any other business function, deals …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…world, erase its borders. Business Week, pp. 113-114.
Ericsson. (2004). About Ericsson. Retrieved February 20, 2005 from the World Wide Web: http://www.ericsson.com/about/
Ericsson. (2004). Technologies. WCDMA. Retrieved February 20, 2005 from the World Wide Web: http://www.ericsson.com/technology/
Gray Matter India. (2004). Smartphones. White Paper, pg. 8. Retrieved February 21, 2005 from the World Wide Web: www.greymatterindia.com/downloads/Whitepaper_Rise%20_of_Smartphones.pdf.
Mescon, M., Courtland, B., Thill, J. (1999). Business Today, 203. Upper Saddle River, NJ: Prentice Hall
Need a custom written paper? Let our professional writers save your time.