Exploring Corporate Strategy in Marks and Spencer
Date Submitted: 09/09/2006 23:07:42
Category: / Recreation & Sports / Outdoors
Length: 19 pages (5188 words)
Category: / Recreation & Sports / Outdoors
Length: 19 pages (5188 words)
INTRODUCTION
Marks and Spencer (hereinafter called M&S) is one of UK's leading retailers of clothes, food, home products and financial services (Kippenberger 1997). M&S has a record of success and profitability since its establishment with well known reputation for its innovative, quality products and reasonable price which offers customers value for their money. M&S sales and services been declined in mid to late 1990s. The purpose of …
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…amp;lt;Tab/>In April 1999 they launched a large promotional campaign and new clothing and food ranges.
*<Tab/>In September 1999 they decided to source overseas to reduce costs.
*<Tab/>M&S decided to diversify into home and Internet shopping in response to customer trends.
*<Tab/> M&S established a new department responsible for identifying new business opportunity.
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